How It Works
The retail industry covers a wide range of categories: luxury goods retailers, department stores, off-price and discount outlets, gas/convenience stores, and grocery stores, just to name a few.
No matter how different they seem, they all have one thing in common—delighting customers as the key to success.
For every type of retail business, it is far more expensive to attract new customers than it is to keep the ones you already have. More importantly, your current customers are your most profitable ones. They are the ones most likely to buy from you again and again, and they typically do so at full retail value.